Drawing on years of academic study and guiding in palaces, museums, and hôtels particuliers, Pascal created this experience to offer rigorous, in-depth explorations of France’s seats of power—from the Palais Bourbon to the Élysée—for those seeking more than surface-level visits. Pascal narratives connect architectural splendor, political drama, and historical context, revealing how these grand houses continue to shape French governance and identity today.

Napoleon Leadership - Meritocracy, Art and Powerful Marketing

Napoleon’s leadership is still useful today because he combined vision, speed, and storytelling: he knew where he wanted to go, moved faster than his rivals, and made people believe they were part of something bigger than themselves. He focused resources on decisive objectives, rewarded merit, and used symbols, ceremonies, and clear messages to turn an army into a committed community.

On tours and lectures, Pascal Billaud will decode Napoleon’s marketing strategy and tactics: how Napoleon Bonapart built his personal “brand”, crafted powerful images and slogans, managed his “public opinion,” and turned victories (and even defeats) into stories.

At each stop, we connect a place or artwork to a modern question: How do you position a leader? How do you launch a campaign? Why do you maintain loyalty in a crisis? Fans leave not only with more history, but with concrete ideas on leadership, communication, and strategy they can apply in their own lives and businesses.